#DreamGirl - Chat with Erin

A few weeks ago I attended a female innovation entrepreneurship workshop hosted by the Canadian Mars Discovery District, a very cutting edge incubator in the downtown Toronto area, that seeks to fund and train future young entrepreneurs in the social enterprise space. At the workshop, over 50 young women gathered to watch the documentary #DreamGirl and exchange ideas on how to overcome social barriers and challenges aspiring female entrepreneurs face in the male dominant business/entrepreneur space.

The movie #DreamGirl was so good that I kept tweeting about it all night. From the lead narrator of the film taking us through her learning journey of interviewing other female entrepreneurs killing the game right now; some of the women being interviewed as part of the film were sharing so much knowledge as to how young women today should tackle the entrepreneur space, let’s just say, I was super-duper excited to conduct an interview with Erin, who is Director and founder of #DreamGirl.

Q1. What lead you to starting this documentary was rejecting the archaic structure of the 9-5 world. When exactly did you know that you were ready to take the first leap to moving away from a secure income, to starting your own project? (Tipping point)

I’ve always been really attracted to projects I could create, direct, and control so being a full time artist/entrepreneur is something I’ve always longed to do. When I had the idea of making Dream, Girl I tested the idea out on Kickstarter first to see if it was something I could raise the funds for to do full time and to my surprise (and thanks to a lot of incredible women’s support) we raised $100K in 30 days to produce the film. Since then I’ve been working the last three and a half years on creating and then selling the film.

Q2. Across interviews with many ‘She-Preneurs’ in the #DreamGirl film, what are three trends of characteristic traits do you find that these women have in common, that makes them successful in their respective ventures?

I think the main thing is these women check in with themselves daily. They are constantly prioritizing and deciding what works in that moment. They are really in tune with their own intuition and really trust their gut when making decisions. They also have a great tribe of women around them to support them, and aren’t afraid of the word “no”.

Q3. What business model or plan have you adopted to keep the #DreamGirl enterprise at float? (To give you an idea: membership fee? Movie screening fee? Marketing strategy)

Great question- we make money by charging a one time screening license of $295 per public event. So over the last year we have hosted over 240 screenings and made over six figures as a team to fund our business.

Q4. How were you able to get in touch with so many ‘She-preneurs’ in the documentary? You had so many big names (Marie Forleo is the bomb!), how were you able to get in touch with them and get them on board for the project?

New York is a small town and the women here talk, share, and always have the latest projects on their radar. We were lucky that we made it into some fabulous pockets of women who elevated and uplifted the Kickstarter to magnetize some incredible entrepreneurs in the film.

Q5. At Nohemie.co, we seek to give female millennials pragmatic tools and tips to embark in their entrepreneurial journey, whatever that might be. What ‘how-to-guides’ would you give to the twenty something year old woman who wants to follow your footsteps and begin documenting her topic of interest and turn it into a viable business? (what is needed to start?)

Dive into the money and think about multiple revenue streams early. Your product, vision, or service is going to resonate with many types of people- make sure you have products and prices for all of them.

Q6. What would say has been a challenge to operating the #DreamGirl vision?

I don’t really know the best way to describe this but the Dream, Girl documentary has a life of her own. She is a living entity that changes, grows, and demands shifts in our business. My job is to try to keep up with her, to listen to her, and get out of the way.  I can make plans around her, but at the end of the day her relationship to the audience is what keeps our business alive and I have to listen to what she wants.

Q7. What do you think sets you apart from other brands doing similar work?

Every part of our process is in conversation with another- there isn’t a screening event or word of copy on our site we didn’t put together with our hosts’ intention in mind. When do you get to buy a screening from the women who made the film? It’s a seamless sales process that allows you to connect with the creators.

Q8. How do you leverage social media to build your personal brand and community?

My favorite place to connect is on our Dream, Girl facebook group. It’s amazing to be in conversation with our tribe.

Q9. What is next for the #DreamGirl film?
The film is going to be online soon. Stay tuned.
Request your very own screening: http://dreamgirlfilm.com/

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